forthosewhocantread:

For Those Who Fly Above.

AMAZING Marketing Stunt: Upcoming superhero film Chronicle spread the word about its release out recently by creating custom-made aircraft that resembled actual people flying around New York.  The movie has kids with flying super powers.  This is just brilliant in my opinion.  I’m sure it created tons of word-of-mouth as New Yorkers really thought they were seeing flying people.  And it’s one of those campaigns that doesn’t shove its product down your throat.  Similar to those True Blood advertisements, you have to dig a little to find out its marketing a film or TV show.  That’s the best kind of marketing.

Props to M.Cobraa for passing along - WHAT THE WHAT?!

(Source: TechCrunch, via forthosewhocantread)

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